Influence of store image congruity on perceived risk of products.

Influence of store image congruity on perceived risk of products.

This paper explores the interactivity of retail store environmental cues on consumers’ perceived risk on merchandise offered under the particular environment. An empirical study examines all three types of environmental factors of ambient, social and design and their degree of congruency to the expe...

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書目詳細資料
Main Authors:	Chan, Li Yan., Yeo, Zhi Yuan., Ng, Yu Lin.
其他作者:	Jeffrey Cameron Kennedy
格式:	Final Year Project
語言:	English
出版:	2010
主題:	DRNTU::Business::Marketing::Consumer behavior
在線閱讀:	http://hdl.handle.net/10356/35527
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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