Effects of beer advertisings on youth's intention towards alcohol consumption.

Effects of beer advertisings on youth's intention towards alcohol consumption.

The purpose of this paper is to study the effects of televised beer advertisements on youth's intention to drink as an adult. In previous media effect studies, media were found to shape the audience's worldview. The literature review examines several theories with regards to alcohol consum...

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書目詳細資料
主要作者:	Yu, Angela Yah Kie.
其他作者:	Detenber, Benjamin Hill
格式:	Theses and Dissertations
出版:	2008
主題:	DRNTU::Social sciences::Communication::Promotional communication DRNTU::Business::Marketing
在線閱讀:	http://hdl.handle.net/10356/2107
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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