Advertising dengue : deconstructing the anti-dengue campaign in Singapore.

• المؤلف الرئيسي: Chan, Esther Ying'en.
• مؤلفون آخرون: School of Humanities and Social Sciences
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/44136

This study focuses on the deconstruction of the dengue discourse. Dengue fever has been one of the more salient diseases in Singapore after 2005’s outbreak. Since then, the media has been flooded every year with anti-dengue campaigns. Using Critical Discourse Analysis and Foucault’s governmentality...