Promoting Youth.SG : an integrated marketing communications approach

• المؤلفون الرئيسيون: Ang, Yiying, Chia, Wan Fen
• مؤلفون آخرون: Koch, Pamela Lynn Tremain
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1090

How an integrated marketing communications approach was employed in increasing the awareness of Youth.SG and attracting visitors to the web portal. Evaluative research on the outcomes measures the success of the approach and leads to discussion for future implications and recommendations.