Retail bank marketing : a case study analysis of DBS bank

Retail bank marketing : a case study analysis of DBS bank

This project is a case study analysis of DBS Bank, a premier retail bank in Singapore. The analysis involves the study of its marketing strategies, namely its marketing mix as well as its targeting and positioning strategies. Through the analysis of how each element of the marketing mix is used to s...

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書目詳細資料
Main Authors:	Neo, Shan Shan, Tan, Li Na, Tan, Cynthia Yen Ling
其他作者:	Erramilli, Murali Krishna
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Finance::Banking
在線閱讀:	http://hdl.handle.net/10356/10744
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

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