Coca-cola : marketing to billions in China.
Coca-Cola: Marketing to Billions in China. This is a case of a soft drink phenomenon coming face to face with the largest market in the world. The main objective of our study stems from several factors. Firstly, China's immense potential as the world's most important emerging market, and f...
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
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| 在線閱讀: | http://hdl.handle.net/10356/10425 |
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