Carbonated beverage consumption of young adults in Singapore
Carbonated drinks have been really popular; however sales have started to slow down. Although there has been much controversy about how unhealthy carbonated drinks are and after all the 'healthy living' campaigns by the government in different countries, carbonated drinks still rank as the...
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2008
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sg-ntu-dr.10356-104012023-05-19T05:44:55Z Carbonated beverage consumption of young adults in Singapore Cai, Tingting Christy Tania Angwidjaja Ho, Wen Ya Leong, Choon Chiang Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Carbonated drinks have been really popular; however sales have started to slow down. Although there has been much controversy about how unhealthy carbonated drinks are and after all the 'healthy living' campaigns by the government in different countries, carbonated drinks still rank as the No. 1 selling soft drink in the market. There has been past research attempts on consumption of beverages, however none has focused on carbonated drinks alone. Hence, this project attempts to investigate the consumption of carbonated drinks among young adults while focusing on Singapore. 2008-09-24T07:43:16Z 2008-09-24T07:43:16Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10401 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Cai, Tingting Christy Tania Angwidjaja Ho, Wen Ya Carbonated beverage consumption of young adults in Singapore |
| description |
Carbonated drinks have been really popular; however sales have started to slow down. Although there has been much controversy about how unhealthy carbonated drinks are and after all the 'healthy living' campaigns by the government in different countries, carbonated drinks still rank as the No. 1 selling soft drink in the market. There has been past research attempts on consumption of beverages, however none has focused on carbonated drinks alone. Hence, this project attempts to investigate the consumption of carbonated drinks among young adults while focusing on Singapore. |
| author2 |
Leong, Choon Chiang |
| author_facet |
Leong, Choon Chiang Cai, Tingting Christy Tania Angwidjaja Ho, Wen Ya |
| format |
Final Year Project |
| author |
Cai, Tingting Christy Tania Angwidjaja Ho, Wen Ya |
| author_sort |
Cai, Tingting |
| title |
Carbonated beverage consumption of young adults in Singapore |
| title_short |
Carbonated beverage consumption of young adults in Singapore |
| title_full |
Carbonated beverage consumption of young adults in Singapore |
| title_fullStr |
Carbonated beverage consumption of young adults in Singapore |
| title_full_unstemmed |
Carbonated beverage consumption of young adults in Singapore |
| title_sort |
carbonated beverage consumption of young adults in singapore |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/10401 |
| _version_ |
1770567131562246144 |