PENGARUH PERSEPSI KUALITAS JASA DAN EMOSI KONSUMSI PADA EVALUASI KEPUASAN KESELURUHAN

PENGARUH PERSEPSI KUALITAS JASA DAN EMOSI KONSUMSI PADA EVALUASI KEPUASAN KESELURUHAN

This study empirically examined the role of consumption emotions in the overall satisfaction model. Specifically, this study seeks to investigate the structural relationship between perceived service performance, consumption emotion and overall satisfaction. In the structural model, the effect of pe...

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Bibliographic Details
Main Authors: , Fachri Eka Saputra, SE., , Dr. B.M. Purwanto, MBA
Format: Theses and Dissertations NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2012
Subjects:
ETD
Online Access:https://repository.ugm.ac.id/97789/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=54288
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Institution: Universitas Gadjah Mada

Internet

https://repository.ugm.ac.id/97789/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=54288

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