PENGARUH PERSEPSI KUALITAS JASA DAN EMOSI KONSUMSI PADA EVALUASI KEPUASAN KESELURUHAN

• المؤلفون الرئيسيون: , Fachri Eka Saputra, SE., , Dr. B.M. Purwanto, MBA
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2012
• الموضوعات: ETD
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/97789/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=54288

This study empirically examined the role of consumption emotions in the overall satisfaction model. Specifically, this study seeks to investigate the structural relationship between perceived service performance, consumption emotion and overall satisfaction. In the structural model, the effect of pe...