Persepsi Konsumen Atas Brand Toyota Prius Dan Implikasinya Pada Strategi Pemasaran
With the existing global warming issue, automotive industry used to be accused as ringleader of those issue. Toyota as the biggest car manufacturer in the world not just stay in silent, far from this global warming issue, Toyota already produce a hybrid car that gonna be the answer of the global war...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2011
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| Online Access: | https://repository.ugm.ac.id/89877/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51047 |
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| Institution: | Universitas Gadjah Mada |