PENGARUH ATRIBUT PASAR SWALAYAN PADA PERSEPSI KUALITAS KEPUASAN DAN LOYALITAS KONSUMEN BEBERAPA PASAR SWALAYAN DI JAKARTA

• المؤلفون الرئيسيون: , Yusuf Lestanto, , Ike Janita Dewi, SE., MBA., Ph.D.
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2013
• الموضوعات: ETD
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/125689/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65862
• المؤسسة: Universitas Gadjah Mada

As along with the increasing number of supermarket growths and tighten competition, the supermarket consumers increasingly have more shopping options. To attract and retain customers, the supermarkets have to understand what value consumers need and be able to compete with other supermarkets. This s...