PENGARUH SIKAP, BRAND CONSCIOUSNESS, PERSEPSI NILAI DAN PRIVATE LABEL BRAND IMAGE PADA NIAT KONSUMEN DALAM MEMBELI PRODUK PRIVATE LABEL BRAND
Developing the Private Label Brand is a strategy set by retailers to achieve higher profitability. This Private Label Brand is a product brand whose name is taken from the name of the retailer. Hence, researcher wanted to know the influence of attitudes, brand consciousness, perception of value and...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2011
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/89880/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51144 |
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| Institution: | Universitas Gadjah Mada |