Customer Firm Relationships : Identifying the Empirical Generalizations

由 Tuli, Kapil, Bharadwaj, Sundar G.
出版 2003

Theory and Evidence on the Liability of Relationship Commitment: Towards an Understanding of Why Vendor Firms Persist in Underperforming Customer Relationships

由 Bharadwaj, Sundar G., Narayandas, Das
出版 2005

Customer Satisfaction and Stock Returns Risk

由 TULI, Kapil R., Bharadwaj, Sundar G.
出版 2009

Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility

由 Tuli, Kapil, Bharadwaj, Sundar G., Kohli, Ajay
出版 2010

Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics

由 BAHADIR, S. Cem, BHARADWAj, Sundar G., SRIVASTAVA, Rajendra K.
出版 2015

Rethinking customer solutions: From product bundles to relational processes

由 TULI, Kapil, KOHLI, Ajay K., BHARADWAJ, Sundar G.
出版 2007

The Impact of Brand Quality on Shareholder Wealth

由 BHARADWAJ, Sundar G., TULI, Kapil R., BONFER, Andre
出版 2011

Antecedents, Consequences, and the Mediating Role of Organizational Innovation: Empirical Generalizations

由 Vincent, Leslie H., Bharadwaj, Sundar G., Challagalla, Goutam N.
出版 2005

Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value

由 TIPTON, Martha Myslinski, Bharadwaj, Sundar G., Robertson, Diana C.
出版 2009