Customer Firm Relationships : Identifying the Empirical Generalizations

بواسطة Tuli, Kapil, Bharadwaj, Sundar G.
منشور في 2003

Theory and Evidence on the Liability of Relationship Commitment: Towards an Understanding of Why Vendor Firms Persist in Underperforming Customer Relationships

بواسطة Bharadwaj, Sundar G., Narayandas, Das
منشور في 2005

Customer Satisfaction and Stock Returns Risk

بواسطة TULI, Kapil R., Bharadwaj, Sundar G.
منشور في 2009

Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility

بواسطة Tuli, Kapil, Bharadwaj, Sundar G., Kohli, Ajay
منشور في 2010

Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics

بواسطة BAHADIR, S. Cem, BHARADWAj, Sundar G., SRIVASTAVA, Rajendra K.
منشور في 2015

Rethinking customer solutions: From product bundles to relational processes

بواسطة TULI, Kapil, KOHLI, Ajay K., BHARADWAJ, Sundar G.
منشور في 2007

The Impact of Brand Quality on Shareholder Wealth

بواسطة BHARADWAJ, Sundar G., TULI, Kapil R., BONFER, Andre
منشور في 2011

Antecedents, Consequences, and the Mediating Role of Organizational Innovation: Empirical Generalizations

بواسطة Vincent, Leslie H., Bharadwaj, Sundar G., Challagalla, Goutam N.
منشور في 2005

Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value

بواسطة TIPTON, Martha Myslinski, Bharadwaj, Sundar G., Robertson, Diana C.
منشور في 2009