Understanding the Needs of Older Consumers
A prerequisite to effective marketing is knowledge about consumer needs and how to best satisfy them. This chapter informs the reader about the biophysical, psychological, and social changes that people are likely to experience with advancing age, including age-related changes in lifestyles. It expl...
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| Format: | Book Chapter |
| Published: |
2023
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/87683 |
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