Understanding the Needs of Older Consumers

A prerequisite to effective marketing is knowledge about consumer needs and how to best satisfy them. This chapter informs the reader about the biophysical, psychological, and social changes that people are likely to experience with advancing age, including age-related changes in lifestyles. It expl...

Full description

Saved in:

Bibliographic Details
Main Author:	Moschis G.P.
Other Authors:	Mahidol University
Format:	Book Chapter
Published:	2023
Subjects:	Business, Management and Accounting
Online Access:	https://repository.li.mahidol.ac.th/handle/123456789/87683
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Mahidol University

id	th-mahidol.87683
record_format	dspace
spelling	th-mahidol.876832023-06-29T00:14:35Z Understanding the Needs of Older Consumers Moschis G.P. Mahidol University Business, Management and Accounting A prerequisite to effective marketing is knowledge about consumer needs and how to best satisfy them. This chapter informs the reader about the biophysical, psychological, and social changes that people are likely to experience with advancing age, including age-related changes in lifestyles. It explains how these changes create new needs, or intensify existing ones, prompting the aging consumer to change his or her consumption patterns. The chapter presents information based on research and aging theories from various disciples to help the reader understand reasons for differences in behaviors of people in various age groups and cohorts. To help practitioners understand the importance of these changes for business practice, examples of implications of these changes are also presented. 2023-06-28T17:14:35Z 2023-06-28T17:14:35Z 2022-01-01 Book Chapter Management for Professionals Vol.Part F379 (2022) , 19-42 10.1007/978-3-031-13097-7_2 2192810X 21928096 2-s2.0-85161960606 https://repository.li.mahidol.ac.th/handle/123456789/87683 SCOPUS
institution	Mahidol University
building	Mahidol University Library
continent	Asia
country	Thailand Thailand
content_provider	Mahidol University Library
collection	Mahidol University Institutional Repository
topic	Business, Management and Accounting
spellingShingle	Business, Management and Accounting Moschis G.P. Understanding the Needs of Older Consumers
description	A prerequisite to effective marketing is knowledge about consumer needs and how to best satisfy them. This chapter informs the reader about the biophysical, psychological, and social changes that people are likely to experience with advancing age, including age-related changes in lifestyles. It explains how these changes create new needs, or intensify existing ones, prompting the aging consumer to change his or her consumption patterns. The chapter presents information based on research and aging theories from various disciples to help the reader understand reasons for differences in behaviors of people in various age groups and cohorts. To help practitioners understand the importance of these changes for business practice, examples of implications of these changes are also presented.
author2	Mahidol University
author_facet	Mahidol University Moschis G.P.
format	Book Chapter
author	Moschis G.P.
author_sort	Moschis G.P.
title	Understanding the Needs of Older Consumers
title_short	Understanding the Needs of Older Consumers
title_full	Understanding the Needs of Older Consumers
title_fullStr	Understanding the Needs of Older Consumers
title_full_unstemmed	Understanding the Needs of Older Consumers
title_sort	understanding the needs of older consumers
publishDate	2023
url	https://repository.li.mahidol.ac.th/handle/123456789/87683
_version_	1781416054699851776

Understanding the Needs of Older Consumers

Similar Items