Marketing Financial Services
The face of the mature market for financial services has been changing. Because of the increase in life expectancy, today’s consumers at retirement age are likely to have different needs for financial services than previous generations. When it comes to marketing financial services to older adults,...
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| Format: | Book Chapter |
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2023
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/87681 |
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