Marketing Apparel and Footwear
This chapter consists of three main sections. The first section presents information on the needs of older consumers that tend to emerge due to aging. It focuses on factors that create needs for specific apparel attributes that manufacturers should consider in developing product lines for the aging...
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| Format: | Book Chapter |
| Published: |
2023
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/87684 |
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| Institution: | Mahidol University |