Marketing Financial Services

• المؤلف الرئيسي: Moschis G.P.
• مؤلفون آخرون: Mahidol University
• التنسيق: فصل الكتاب
• منشور في: 2023
• الموضوعات: Business, Management and Accounting
• الوصول للمادة أونلاين: https://repository.li.mahidol.ac.th/handle/123456789/87681

The face of the mature market for financial services has been changing. Because of the increase in life expectancy, today’s consumers at retirement age are likely to have different needs for financial services than previous generations. When it comes to marketing financial services to older adults,...