Value-based localization strategies of automobile subsidiaries in Thailand

• المؤلفون الرئيسيون: Phallapa Petison, Johri, Lalit M.
• مؤلفون آخرون: Mahidol University. College of Management
• التنسيق: مقال
• اللغة: English
• منشور في: 2010
• الموضوعات: Automobile industry; Localization strategies
• الوصول للمادة أونلاين: https://repository.li.mahidol.ac.th/handle/123456789/3122
• المؤسسة: Mahidol University

Purpose To analyze the scope of localization strategies and corresponding benefits of these strategies to subsidiaries of international companies in the automobile industry in Thailand. Design/methodology/approach The authors have adopted the case research method to investigate localization s...