Value-based localization strategies of automobile subsidiaries in Thailand
Purpose To analyze the scope of localization strategies and corresponding benefits of these strategies to subsidiaries of international companies in the automobile industry in Thailand. Design/methodology/approach The authors have adopted the case research method to investigate localization s...
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| Main Authors: | , |
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| 其他作者: | |
| 格式: | Article |
| 語言: | English |
| 出版: |
2010
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| 主題: | |
| 在線閱讀: | https://repository.li.mahidol.ac.th/handle/123456789/3122 |
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| 機構: | Mahidol University |
| 語言: | English |