Imaginary people representing real numbers: Generating personas from online social media data

• المؤلفون الرئيسيون: AN, Jisun, KWAK, Haewoon, JUNG, Soongyo, SALMINEN, Joni, ADMAD, M., JANSEN, Bernard J.
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2018
• الموضوعات: Persona; User analytics; Databases and Information Systems; Social Media
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/sis_research/5333; https://ink.library.smu.edu.sg/context/sis_research/article/6337/viewcontent/imaginary_people___PV_LAPTOP_R4BPGPSE.pdf
• المؤسسة: Singapore Management University

We develop a methodology to automate creating imaginary people, referred to as personas, by processing complex behavioral and demographic data of social media audiences. From a popular social media account containing more than 30 million interactions by viewers from 198 countries engaging with more...