Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

بواسطة Mustak, Mekhail, Salminen, Joni, Ple, Loic, Wirtz, Jochen
منشور في 2023

Are these comments triggering? Predicting triggers of toxicity in online discussions

بواسطة Almerekhi, Hind, KWAK, Haewoon, SALMINEN, Joni, JANSEN, Bernard J.
منشور في 2020

Are personas done?: Evaluating the usefulness of personas in the age of online analytics

بواسطة SALMINEN, Joni, JANSEN, Bernard J., AN, Jisun, KWAK, Haewoon, JUNG, Soon-gyo
منشور في 2018

Automatic persona generation (APG): A rationale and demonstration

بواسطة JUNG, Soon-Gyo, SALMINEN, Joni, KWAK, Haewoon, AN, Jisun, JANSEN, Bernard J
منشور في 2018

Customer segmentation using online platforms: Isolating behavioral and demographic segments for persona creation via aggregated user data

بواسطة AN, Jisun, KWAK, Haewoon, JUNG, Soon‑gyo, SALMINEN, Joni, JANSEN, Bernard J.
منشور في 2018

Persona perception scale: Development and exploratory validation of an instrument for evaluating individuals' perceptions of personas

بواسطة SALMINEN, Joni, SANTOS, Joao M., KWAK, Haewoon, AN, Jisun, JUNG, Soon-gyo
منشور في 2020

Viewed by too many or viewed too little: Using information dissemination for audience segmentation

بواسطة JANSEN, Bernard J., JUNG, Soon-Gyu, SALMINEN, Joni, AN, Jisun, KWAK, Haewoon
منشور في 2017

Assessing the accuracy of four popular face recognition tools for inferring gender, age, and race

بواسطة JUNG, Soon-Gyu, AN, Jisun, KWAK, Haewoon, SALMINEN, Joni, JANSEN, Bernard J.
منشور في 2018

Inferring social media users’ demographics from profile pictures: A Face++ analysis on Twitter users

بواسطة JUNG, Soon-Gyo, AN, Jisun, KWAK, Haewoon, SALMINEN, Joni, JANSEN, Bernard J.
منشور في 2017

Findings of a user study of automatically generated personas

بواسطة SALMINEN, Joni, KWAK, Haewoon, AN, Jisun, JUNG, Soon-gyo, JANSEN, Bernard J.
منشور في 2018

Imaginary people representing real numbers: Generating personas from online social media data

بواسطة AN, Jisun, KWAK, Haewoon, JUNG, Soongyo, SALMINEN, Joni, ADMAD, M., JANSEN, Bernard J.
منشور في 2018

Confusion and information triggered by photos in persona profiles

بواسطة SALMINEN, Joni, JUNG, Soon-gyo, AN, Jisun, KWAK, Haewoon, NIELSEN, Lene, JANSEN, Bernard J.
منشور في 2019

Who are your users? comparing media professionals' preconception of users to data-driven personas

بواسطة NIELSEN, Lene, JUNG, Soon-Gyu, AN, Jisun, SALMINEN, Joni, KWAK, Haewoon, JANSEN, Bernard J.
منشور في 2017

Confusion prediction from eye-tracking data: Experiments with machine learning

بواسطة SALMINEN, Joni, NAGPAL, Mridul, KWAK, Haewoon, AN, Jisun, JUNG, Soon-gyo, JANSEN, Bernard J.
منشور في 2019

'Is more better?': Impact of multiple photos on perception of persona profiles

بواسطة SALMINEN, Joni, NIELSEN, Lene, JUNG, Soon-Gyo, AN, Jisun, KWAK, Haewoon, JANSEN, Bernard J.
منشور في 2018

Fixation and confusion: Investigating eye-tracking participants' exposure to information in personas

بواسطة SALMINEN, Joni, JANSEN, Bernard J., AN, Jisun, JUNG, Soon-Gyo, NIELSEN, Lene, KWAK, Haewoon
منشور في 2018

Anatomy of online hate: Developing a taxonomy and machine learning models for identifying and classifying hate in online news media

بواسطة SALMINEN, Joni, ALMEREKHI, Hind, MILENKOVIC, Milica, JUNG, Soon-Gyu, KWAK, Haewoon, KWAK, Haewoon, JANSEN, Bernard J.
منشور في 2018

Generating cultural personas from social data: A perspective of Middle Eastern users

بواسطة Salminen Joni, Sengün, Sercan, KWAK, Haewoon, Jansen, Bernard, AN, Jisun, Jung, Soon-Gyo, Vieweg, Sarah, Harrell, D. Fox
منشور في 2017

From 2,772 segments to five personas: Summarizing a diverse online audience by generating culturally adapted personas

بواسطة SALMINEN, Joni, SENGUN, Sercan, KWAK, Haewoon, JANSEN, Bernard J., AN, Jisun, JUNG, Soon-gyu, VIEWEG, Sarah, HARRELL, D. Fox
منشور في 2018