Organizational Identity and Capability Development in Internationalization: Transference, Splicing, and Enhanced Imitation in Tesco’s US Market Entry
Entry into international markets is a challenging process that fundamentally tests existing capabilities. During this entry process, capability gaps arise that need to be bridged to exploit the commercial opportunity and grow the business. Using a global retailer, Tesco plc, as a case study and empl...
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التنسيق: | text |
اللغة: | English |
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Institutional Knowledge at Singapore Management University
2012
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الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/lkcsb_research/4659 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5658/viewcontent/Organizational_Identity_Tesco_2012.pdf |
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المؤسسة: | Singapore Management University |
اللغة: | English |