Organizational Identity and Capability Development in Internationalization: Transference, Splicing, and Enhanced Imitation in Tesco’s US Market Entry

Entry into international markets is a challenging process that fundamentally tests existing capabilities. During this entry process, capability gaps arise that need to be bridged to exploit the commercial opportunity and grow the business. Using a global retailer, Tesco plc, as a case study and empl...

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Main Authors: LOWE, Michelle, GEORGE, Gerard, ALEXY, Oliver
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語言:English
出版: Institutional Knowledge at Singapore Management University 2012
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在線閱讀:https://ink.library.smu.edu.sg/lkcsb_research/4659
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5658/viewcontent/Organizational_Identity_Tesco_2012.pdf
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機構: Singapore Management University
語言: English