Entry Strategy and Survival of De Novo New Ventures
This paper provides an integrated analysis on de novo entrants, linking their management experience, strategic orientation and market entry decisions to their survival in a single analysis. We rely on a census of new ventures in the intra-European scheduled airline industry. Contrary to predictions...
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| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
2006
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| 主題: | |
| 在線閱讀: | https://ink.library.smu.edu.sg/lkcsb_research/1826 |
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