Entry Strategy and Survival of De Novo New Ventures

• المؤلف الرئيسي: FAN, Terence Ping Ching
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2006
• الموضوعات: new entrant survival; market entry; airline industry; Entrepreneurial and Small Business Operations; Strategic Management Policy
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/1826
• المؤسسة: Singapore Management University

This paper provides an integrated analysis on de novo entrants, linking their management experience, strategic orientation and market entry decisions to their survival in a single analysis. We rely on a census of new ventures in the intra-European scheduled airline industry. Contrary to predictions...