Inaugural Market Entry and Information Asymmetry: An Integrated Look at De Novo Entrants

• المؤلفون الرئيسيون: FAN, Terence Ping Ching, PHAN, Phillip H.
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2007
• الموضوعات: prior knowledge; new entrants; market entry; Strategic Management Policy
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/1828
• المؤسسة: Singapore Management University

This paper examines the role of prior industry knowledge and market entry strategies on the survival hazards of de novo entrants. We rely on a census of de novo ventures in the intra-European scheduled passenger airline industry. Contrary to predictions in the existing literature, we find that targe...