Soaps, creams and strips: Procter & Gamble’s approach to Innovation
Innovate to give the customers what they desire -- it may sound like a simple and straightforward mantra for success in business, but many companies find themselves struggling to be gainfully innovative! Throw in ‘fickle-minded consumers’ and ‘a myriad of competitor offerings’ into the mix and the c...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | text |
| اللغة: | English |
| منشور في: |
Institutional Knowledge at Singapore Management University
2009
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| الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/ksmu/174 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1173&context=ksmu |
| الوسوم: |
إضافة وسم
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