Soaps, creams and strips: Procter & Gamble’s approach to Innovation
Innovate to give the customers what they desire -- it may sound like a simple and straightforward mantra for success in business, but many companies find themselves struggling to be gainfully innovative! Throw in ‘fickle-minded consumers’ and ‘a myriad of competitor offerings’ into the mix and the c...
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Institutional Knowledge at Singapore Management University
2009
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| 在線閱讀: | https://ink.library.smu.edu.sg/ksmu/174 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1173&context=ksmu |
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sg-smu-ink.ksmu-11732018-07-06T03:46:35Z Soaps, creams and strips: Procter & Gamble’s approach to Innovation Knowledge@SMU Innovate to give the customers what they desire -- it may sound like a simple and straightforward mantra for success in business, but many companies find themselves struggling to be gainfully innovative! Throw in ‘fickle-minded consumers’ and ‘a myriad of competitor offerings’ into the mix and the challenge magnifies glaringly. Yet, Procter and Gamble (P&G), a 172-year-old company, has somehow managed to get it right – and with more than 300 brands across 80 countries. Dr Shekhar Mitra, P&G’s Senior Vice-President of Research and Development, offers Singapore Management University an insider look into the innovation principles that guide one of the world’s most admired companies. 2009-09-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/174 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1173&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Entrepreneurial and Small Business Operations Technology and Innovation |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| country |
Singapore |
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InK@SMU |
| language |
English |
| topic |
Business Entrepreneurial and Small Business Operations Technology and Innovation |
| spellingShingle |
Business Entrepreneurial and Small Business Operations Technology and Innovation Knowledge@SMU Soaps, creams and strips: Procter & Gamble’s approach to Innovation |
| description |
Innovate to give the customers what they desire -- it may sound like a simple and straightforward mantra for success in business, but many companies find themselves struggling to be gainfully innovative! Throw in ‘fickle-minded consumers’ and ‘a myriad of competitor offerings’ into the mix and the challenge magnifies glaringly. Yet, Procter and Gamble (P&G), a 172-year-old company, has somehow managed to get it right – and with more than 300 brands across 80 countries. Dr Shekhar Mitra, P&G’s Senior Vice-President of Research and Development, offers Singapore Management University an insider look into the innovation principles that guide one of the world’s most admired companies. |
| format |
text |
| author |
Knowledge@SMU |
| author_facet |
Knowledge@SMU |
| author_sort |
Knowledge@SMU |
| title |
Soaps, creams and strips: Procter & Gamble’s approach to Innovation |
| title_short |
Soaps, creams and strips: Procter & Gamble’s approach to Innovation |
| title_full |
Soaps, creams and strips: Procter & Gamble’s approach to Innovation |
| title_fullStr |
Soaps, creams and strips: Procter & Gamble’s approach to Innovation |
| title_full_unstemmed |
Soaps, creams and strips: Procter & Gamble’s approach to Innovation |
| title_sort |
soaps, creams and strips: procter & gamble’s approach to innovation |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2009 |
| url |
https://ink.library.smu.edu.sg/ksmu/174 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1173&context=ksmu |
| _version_ |
1681132821751529472 |