City Mart: Creating an ecosystem and corporate synergies in the Myanmar market; A blueprint for expanding in frontier economies

• المؤلفون الرئيسيون: ZERRILLO, Philip Charles, WONG, Adina
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2019
• الموضوعات: Business models; Developing countries; Value chains; Retail; Distribution channels; Supermarkets; Asian Studies; Marketing
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/234; https://cmp.smu.edu.sg/case/3806

It is February 2017, and Ronald Lee is project director of City Properties, a sister company of Myanmar-based City Mart Holdings Limited (CMHL). CMHL runs the City Mart supermarket chain. To support the supermarket business, CMHL had grown into a large diversified family empire in the retail, import...