City Mart: Creating an ecosystem and corporate synergies in the Myanmar market; A blueprint for expanding in frontier economies

• Main Authors: ZERRILLO, Philip Charles, WONG, Adina
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2019
• 主題: Business models; Developing countries; Value chains; Retail; Distribution channels; Supermarkets; Asian Studies; Marketing
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/234; https://cmp.smu.edu.sg/case/3806
• 機構: Singapore Management University

It is February 2017, and Ronald Lee is project director of City Properties, a sister company of Myanmar-based City Mart Holdings Limited (CMHL). CMHL runs the City Mart supermarket chain. To support the supermarket business, CMHL had grown into a large diversified family empire in the retail, import...