The Role of Metaperception on the Effectiveness of Referral Reward Programs

The Role of Metaperception on the Effectiveness of Referral Reward Programs

10.1177/1094670512462138

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書目詳細資料
Main Authors:	Wirtz, J., Orsingher, C., Chew, P., Tambyah, S.K.
其他作者:	MARKETING
格式:	Review
出版:	2013
主題:	incentivized recommendation metaperception referral reward program tie strength word of mouth
在線閱讀:	http://scholarbank.nus.edu.sg/handle/10635/43917
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	National University of Singapore

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