The Role of Metaperception on the Effectiveness of Referral Reward Programs

The Role of Metaperception on the Effectiveness of Referral Reward Programs

10.1177/1094670512462138

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書目詳細資料
Main Authors: Wirtz, J., Orsingher, C., Chew, P., Tambyah, S.K.
其他作者: MARKETING
格式: Review
出版: 2013
主題:
incentivized recommendation
metaperception
referral reward program
tie strength
word of mouth
在線閱讀:http://scholarbank.nus.edu.sg/handle/10635/43917
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機構: National University of Singapore

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http://scholarbank.nus.edu.sg/handle/10635/43917

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