Exploratory study : the influence of brand recognition on retail store image.
Investigates the relationship between two brand elements, namely brand awareness and brand image, and their influence on consumer perceptions of retail image. Proposes a model of relationships between perceptions of retail image and number of recognizable brands on offer at a retail establishment wi...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| مؤلفون آخرون: | |
| التنسيق: | Final Year Project |
| منشور في: |
2008
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10356/9788 |
| الوسوم: |
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sg-ntu-dr.10356-9788 |
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sg-ntu-dr.10356-97882023-05-19T06:09:02Z Exploratory study : the influence of brand recognition on retail store image. Chng, Huiju. Lin, Ximan. Yeo, Jolene Siew Woon. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing Investigates the relationship between two brand elements, namely brand awareness and brand image, and their influence on consumer perceptions of retail image. Proposes a model of relationships between perceptions of retail image and number of recognizable brands on offer at a retail establishment with the presence/absence of an anchor brand. 2008-09-24T07:36:22Z 2008-09-24T07:36:22Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9788 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing |
| spellingShingle |
DRNTU::Business::Marketing Chng, Huiju. Lin, Ximan. Yeo, Jolene Siew Woon. Exploratory study : the influence of brand recognition on retail store image. |
| description |
Investigates the relationship between two brand elements, namely brand awareness and brand image, and their influence on consumer perceptions of retail image. Proposes a model of relationships between perceptions of retail image and number of recognizable brands on offer at a retail establishment with the presence/absence of an anchor brand. |
| author2 |
Low, Peter Issac Siow Siam |
| author_facet |
Low, Peter Issac Siow Siam Chng, Huiju. Lin, Ximan. Yeo, Jolene Siew Woon. |
| format |
Final Year Project |
| author |
Chng, Huiju. Lin, Ximan. Yeo, Jolene Siew Woon. |
| author_sort |
Chng, Huiju. |
| title |
Exploratory study : the influence of brand recognition on retail store image. |
| title_short |
Exploratory study : the influence of brand recognition on retail store image. |
| title_full |
Exploratory study : the influence of brand recognition on retail store image. |
| title_fullStr |
Exploratory study : the influence of brand recognition on retail store image. |
| title_full_unstemmed |
Exploratory study : the influence of brand recognition on retail store image. |
| title_sort |
exploratory study : the influence of brand recognition on retail store image. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/9788 |
| _version_ |
1770567363741089792 |