Exploratory study : the influence of brand recognition on retail store image.

Investigates the relationship between two brand elements, namely brand awareness and brand image, and their influence on consumer perceptions of retail image. Proposes a model of relationships between perceptions of retail image and number of recognizable brands on offer at a retail establishment wi...

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Main Authors:	Chng, Huiju., Lin, Ximan., Yeo, Jolene Siew Woon.
其他作者:	Low, Peter Issac Siow Siam
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Marketing
在線閱讀:	http://hdl.handle.net/10356/9788
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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spelling	sg-ntu-dr.10356-97882023-05-19T06:09:02Z Exploratory study : the influence of brand recognition on retail store image. Chng, Huiju. Lin, Ximan. Yeo, Jolene Siew Woon. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing Investigates the relationship between two brand elements, namely brand awareness and brand image, and their influence on consumer perceptions of retail image. Proposes a model of relationships between perceptions of retail image and number of recognizable brands on offer at a retail establishment with the presence/absence of an anchor brand. 2008-09-24T07:36:22Z 2008-09-24T07:36:22Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9788 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Chng, Huiju. Lin, Ximan. Yeo, Jolene Siew Woon. Exploratory study : the influence of brand recognition on retail store image.
description	Investigates the relationship between two brand elements, namely brand awareness and brand image, and their influence on consumer perceptions of retail image. Proposes a model of relationships between perceptions of retail image and number of recognizable brands on offer at a retail establishment with the presence/absence of an anchor brand.
author2	Low, Peter Issac Siow Siam
author_facet	Low, Peter Issac Siow Siam Chng, Huiju. Lin, Ximan. Yeo, Jolene Siew Woon.
format	Final Year Project
author	Chng, Huiju. Lin, Ximan. Yeo, Jolene Siew Woon.
author_sort	Chng, Huiju.
title	Exploratory study : the influence of brand recognition on retail store image.
title_short	Exploratory study : the influence of brand recognition on retail store image.
title_full	Exploratory study : the influence of brand recognition on retail store image.
title_fullStr	Exploratory study : the influence of brand recognition on retail store image.
title_full_unstemmed	Exploratory study : the influence of brand recognition on retail store image.
title_sort	exploratory study : the influence of brand recognition on retail store image.
publishDate	2008
url	http://hdl.handle.net/10356/9788
_version_	1770567363741089792

Exploratory study : the influence of brand recognition on retail store image.

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