Effects of assurance on high assurance knowledge consumers' behaviors.

In this study, we examine the value and the communication of different assurance levels to consumers possessing different levels of assurance knowledge, purchasing from retailers of different levels of business reputation and also, determines if the better communication of different assurance level...

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Main Authors:	Ho, Stefanie Ying., Teh, Simin., Liu, Yiling.
其他作者:	Low, Kin Yew
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Marketing::Consumer behavior
在線閱讀:	http://hdl.handle.net/10356/9786
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-97862023-05-19T06:24:05Z Effects of assurance on high assurance knowledge consumers' behaviors. Ho, Stefanie Ying. Teh, Simin. Liu, Yiling. Low, Kin Yew Nanyang Business School DRNTU::Business::Marketing::Consumer behavior In this study, we examine the value and the communication of different assurance levels to consumers possessing different levels of assurance knowledge, purchasing from retailers of different levels of business reputation and also, determines if the better communication of different assurance level affects consumers’ purchase intentions. 2008-09-24T07:36:21Z 2008-09-24T07:36:21Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9786 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Ho, Stefanie Ying. Teh, Simin. Liu, Yiling. Effects of assurance on high assurance knowledge consumers' behaviors.
description	In this study, we examine the value and the communication of different assurance levels to consumers possessing different levels of assurance knowledge, purchasing from retailers of different levels of business reputation and also, determines if the better communication of different assurance level affects consumers’ purchase intentions.
author2	Low, Kin Yew
author_facet	Low, Kin Yew Ho, Stefanie Ying. Teh, Simin. Liu, Yiling.
format	Final Year Project
author	Ho, Stefanie Ying. Teh, Simin. Liu, Yiling.
author_sort	Ho, Stefanie Ying.
title	Effects of assurance on high assurance knowledge consumers' behaviors.
title_short	Effects of assurance on high assurance knowledge consumers' behaviors.
title_full	Effects of assurance on high assurance knowledge consumers' behaviors.
title_fullStr	Effects of assurance on high assurance knowledge consumers' behaviors.
title_full_unstemmed	Effects of assurance on high assurance knowledge consumers' behaviors.
title_sort	effects of assurance on high assurance knowledge consumers' behaviors.
publishDate	2008
url	http://hdl.handle.net/10356/9786
_version_	1770563530877042688

Effects of assurance on high assurance knowledge consumers' behaviors.

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