Multi cue approach to country-of-origin effect.

• Main Authors: Seah, Weiming., Tan, Cheng Wen., Yen, Chee Loong.
• 其他作者: Saw, Sutaip Leng Chooi
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/9654

The study seeks to explore the Country of Origin effect in two areas. Firstly, we want to determine whether buyers of electronic goods regard COO as an important consideration during purchase. Secondly, we aim to identify similar characteristics among respondents who state that COO is an important f...