Price threshold, discount saturation point and postponement behavior for products and services in Singapore.

• المؤلفون الرئيسيون: Leong, Joyce Tien Mei., Chen, Clarissa De En., Chung, Sue Lyn.
• مؤلفون آخرون: Marshall, Roger
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9506
• المؤسسة: Nanyang Technological University

This research had investigated the effect of advertised discounts and perceived quality on the purchase intention of consumers. In particular, the existence of the “discounting of discounts” phenomena in Singapore is confirmed, as are the threshold and saturation points, and knowledge extended by ex...