A study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers.

• المؤلفون الرئيسيون: Ling, Tai Khiang., Lock, Meng Fei., Ong, Cheong Jin.
• مؤلفون آخرون: Marshall, Roger
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10889
• المؤسسة: Nanyang Technological University

In Singapore, it is not uncommon to find stores advertising 50, 60 or even 70% discounts. The question now is how much discount is enough for consumers to perceive a difference and how much discount is needed such that retailers do not lose out too much. With sales and discounts prevalent everywhere...