Exploratory study on visual merchandising in Singapore.

• Main Authors: Lim, Jing Pei., Soh, Kee Joo., Tan, Wei Shan.
• 其他作者: Low, Peter Issac Siow Siam
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Advertising::Advertising method
• 在線閱讀: http://hdl.handle.net/10356/9409

The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents.