Future of mobile Internet : effective targeting in Singapore

Future of mobile Internet : effective targeting in Singapore

This paper explores the attitude of young Singaporeans, age between 11 to 25 years old, towards Mobile Services. It examines young users’ attitudes toward Internet connection via mobile phone. Respondents are also analyzed according to their online activities and segmented for possible business mark...

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書目詳細資料
Main Authors:	Lai, Kareen Siow Hui, Soh, Kee Ban, Wong, Mei Chan
其他作者:	Lee, Gilbert A.
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Information technology::Mobile commerce
在線閱讀:	http://hdl.handle.net/10356/9366
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University

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