Motorola : the mobile phone business in China

• المؤلفون الرئيسيون: Ang, Shan Shan, Chng, Tze Kia, Lim, Zhi Hao
• مؤلفون آخرون: Gupta, Vivek
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Information technology::Mobile commerce; DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8792
• المؤسسة: Nanyang Technological University

This project serves to provide a greater insight into Motorola's mobile phone business in China. The conditions in China were analysed and recommendations were made based on the marketing mix as to how Motorola can maintain its position as the leading mobile phone company in China.