Naturally overused : an analysis of health claims on "healthy" supermarket food products with an emphasis on the "natural" angle

• Main Authors: Chua, Joanne Wanlin, Ho, Eunice Jia Hui, Klyne, Mary Ann
• 其他作者: Yeoh Kok Cheow
• 格式: Final Year Project
• 語言: English
• 出版: 2010
• 主題: DRNTU::Social sciences::Communication::Audience research
• 在線閱讀: https://hdl.handle.net/10356/93430; http://hdl.handle.net/10220/6216

This study examined the use of healthful claims on food packaging in view of the new trend of marketing food as natural. A content analysis of 328 food products in Singapore revealed the prevalent use of the natural claim as well as visual communication images that evoke the same connotations of nat...