Kraft : eating into the China snack food market.
This is a case study on Kraft's performance in the China Snack Foods Market. It considers the local culture and preferences, and performance of both local and international competitors.
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2008
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| 在線閱讀: | http://hdl.handle.net/10356/9010 |
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sg-ntu-dr.10356-90102023-05-19T06:08:59Z Kraft : eating into the China snack food market. Tan, Wei. Tay, Hwee Nei. Gupta, Vivek Nanyang Business School DRNTU::Business::Industries and labor This is a case study on Kraft's performance in the China Snack Foods Market. It considers the local culture and preferences, and performance of both local and international competitors. 2008-09-24T07:27:38Z 2008-09-24T07:27:38Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9010 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Industries and labor |
| spellingShingle |
DRNTU::Business::Industries and labor Tan, Wei. Tay, Hwee Nei. Kraft : eating into the China snack food market. |
| description |
This is a case study on Kraft's performance in the China Snack Foods Market. It considers the local culture and preferences, and performance of both local and international competitors. |
| author2 |
Gupta, Vivek |
| author_facet |
Gupta, Vivek Tan, Wei. Tay, Hwee Nei. |
| format |
Final Year Project |
| author |
Tan, Wei. Tay, Hwee Nei. |
| author_sort |
Tan, Wei. |
| title |
Kraft : eating into the China snack food market. |
| title_short |
Kraft : eating into the China snack food market. |
| title_full |
Kraft : eating into the China snack food market. |
| title_fullStr |
Kraft : eating into the China snack food market. |
| title_full_unstemmed |
Kraft : eating into the China snack food market. |
| title_sort |
kraft : eating into the china snack food market. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/9010 |
| _version_ |
1770567045450039296 |