Exploratory case study : re-branding China

• Main Authors: Lim, Xue Ying, Loh, Kaiming, Neo, Gwendolyn Wei Lin
• 其他作者: Ng, Sharon Sok Ling
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing
• 在線閱讀: http://hdl.handle.net/10356/8665
• 機構: Nanyang Technological University

This Applied Research Report focuses on the issue of poor product quality amidst the manufacturing sector of China which is commonly dubbed ‘the world’s factory’. Through in-depth understanding of the dynamics of the country’s manufacturing sector, consumers’ perception of Chinese-made products, and...