Exploratory case study : re-branding China

• المؤلفون الرئيسيون: Lim, Xue Ying, Loh, Kaiming, Neo, Gwendolyn Wei Lin
• مؤلفون آخرون: Ng, Sharon Sok Ling
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8665
• المؤسسة: Nanyang Technological University

This Applied Research Report focuses on the issue of poor product quality amidst the manufacturing sector of China which is commonly dubbed ‘the world’s factory’. Through in-depth understanding of the dynamics of the country’s manufacturing sector, consumers’ perception of Chinese-made products, and...