Case study on C.K. Tang Ltd.
This case looks at C.K. Tang's marketing strategy as it struggles to thrive amidst the current economic meltdown. It is based in a model of the retail exchange environment. Using a SWOT and a survey as a framework of analysis, the case assesses C.K. Tang's performances during this period.
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| 格式: | Final Year Project |
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2008
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| 在線閱讀: | http://hdl.handle.net/10356/8643 |
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sg-ntu-dr.10356-86432023-05-19T05:44:59Z Case study on C.K. Tang Ltd. Chia, Sok Luan. Chin, Eileen Kwai San. Tan, Mei Peng. Tan, Thomas Tsu Wee Nanyang Business School DRNTU::Business::Industries and labor This case looks at C.K. Tang's marketing strategy as it struggles to thrive amidst the current economic meltdown. It is based in a model of the retail exchange environment. Using a SWOT and a survey as a framework of analysis, the case assesses C.K. Tang's performances during this period. 2008-09-24T07:23:28Z 2008-09-24T07:23:28Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/8643 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Industries and labor |
| spellingShingle |
DRNTU::Business::Industries and labor Chia, Sok Luan. Chin, Eileen Kwai San. Tan, Mei Peng. Case study on C.K. Tang Ltd. |
| description |
This case looks at C.K. Tang's marketing strategy as it struggles to thrive amidst the current economic meltdown. It is based in a model of the retail exchange environment. Using a SWOT and a survey as a framework of analysis, the case assesses C.K. Tang's performances during this period. |
| author2 |
Tan, Thomas Tsu Wee |
| author_facet |
Tan, Thomas Tsu Wee Chia, Sok Luan. Chin, Eileen Kwai San. Tan, Mei Peng. |
| format |
Final Year Project |
| author |
Chia, Sok Luan. Chin, Eileen Kwai San. Tan, Mei Peng. |
| author_sort |
Chia, Sok Luan. |
| title |
Case study on C.K. Tang Ltd. |
| title_short |
Case study on C.K. Tang Ltd. |
| title_full |
Case study on C.K. Tang Ltd. |
| title_fullStr |
Case study on C.K. Tang Ltd. |
| title_full_unstemmed |
Case study on C.K. Tang Ltd. |
| title_sort |
case study on c.k. tang ltd. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/8643 |
| _version_ |
1770567360289177600 |