Pursuing business opportunities in life sciences logistics in Vietnam : a case study of TNT
This paper attempts to understand how TNT introduces a new service offering, the Clinical Express service, for a niche market segment, the life sciences industry, and how TNT exploits the opportunities available to launch the new service offering in a specific market, Vietnam.
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| Main Authors: | , , , |
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| 其他作者: | |
| 格式: | Theses and Dissertations |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/7811 |
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| 機構: | Nanyang Technological University |