Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity

• 主要作者: Lee, Nicholas
• 其他作者: Ng Sok Ling, Sharon
• 格式: Final Year Project
• 語言: English
• 出版: 2019
• 主題: DRNTU::Social sciences::Psychology
• 在線閱讀: http://hdl.handle.net/10356/77283

Increasingly, companies are engaging in some form of corporate activism, stepping up to take a corporate stance on divisive social issues. Although our understanding of corporate social responsibilities (CSR) is well established, these controversial forms of CSR are less understood. By incorporating...